SEO services typically involve optimizing your website to rank higher in search engine results, thereby increasing the site?s visibility and driving more traffic. This process, therefore, often includes tasks such as keyword research, on-page and off-page optimization, link building, and content marketing.
In particular, keyword research involves identifying relevant keywords that potential customers might use when searching for your product or service. For instance, Nike effectively integrates long-tail keywords into their product pages to rank higher in search engine results.